GM India could delay launch of new Chevrolet Captiva

Published On Aug 02, 2011 13:46 IST

Published OnAug 02, 2011 13:46 IST

Last Updated OnAug 02, 2011 13:46 IST

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There have been reports lately suggesting that Chevrolet is going to bring new Chevrolet Captiva in India so as to offer new, appealing luxury SUV in India. However, things seems to have changed a little as following unimpressive sales, GM India might rethink of introducing new Captiva in India. As per reports Chevrolet Captiva sales are as low as 150 units per month. Chevrolet Captiva price ranges between Rs 18 lakh to Rs 19.9 lakh and it encompasses luxury SUVs including Mitsubishi Pajero, Mitsubishi Outlander, Toyota Fortuner, BMW X1, and Ford Endeavor as its rivals.

Chevrolet Captiva

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The new 2012 Chevrolet Captiva was first displayed at the Paris motor show in 2010 and since then there were news around that it will come to India soon. Captiva too needed a refreshed version as even after being in the Indian car market for two years, it has not clicked encouraging sales. The new Captiva was expected to be launched this Diwali.

Chevrolet Captiva

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The new Captiva that was displayed at the Paris Motor show has new reworked front and a variety of touches to the interiors. The engine and transmission were also reworked to make it more powerful and stunning. Despite new features and new looks, the new Chevrolet Captiva is not expected to be in India in the near future. A recent report suggests that General Motors is not in a mood to introduce the SUV this year. Reason that was quoted is the existing gap between high demand and supply of Captiva. GM India has reportedly expressed that the company will first meet the demand for the existing Captiva and it has no plans to launch new Chevrolet Captiva this year. Also, the reason thus quoted was the GM will focus on volumes. The volume pullers cars by GM are Chevrolet Beat, the recently launched Chevrolet Beat Diesel besides Chevrolet Spark and Chevrolet Tavera.

Chevrolet Captiva

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General Motors has recently launched Chevrolet Beat Diesel with high expectations of over 4500 unit sales per month in order to meet with GM’s strategy of focus on volume pullers cars in India. And new Chevrolet Captiva launch will do no good to GM car sales in India as it is not fetching much response from car buyers in India, said sources.

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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