GM India drops Cadillac launch plan
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General Motors India recently conducted a survey about its luxury car Cadillac and it received a pretty strong feedback. Therefore, now General Motors India has decided to terminate the plan to launch Cadillac in the Indian Auto Market. As per the MD and president of General Motors India, Mr. Karl Slym, the survey for Cadillac has been completed and it has received a very strong brand recognition so far.
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General Motors India is also not willing to sell their luxurious Cadillac brand in the country. However, General Motors owns Cadillac globally but the major reason why General Motors dropped the plan to launch Cadillac in India is that the firm now wishes to put all its focus and effort on Chevrolet as GM India has invested a huge amount of money into its manufacturing plants.
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This information was given by Mr. Slym himself on the launch of their brand new Chevrolet Beat diesel. He also mentioned that another reason why Cadillac launch plan has been dropped is the sky rocketing fuel prices and higher interest rates. These two things have slowed down the growth of the Indian Auto Market by 10 to 20%.
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However, General Motors India is aiming high and aspires to grow rapidly. In the year 2010, the auto industry cultivated by 30% and General Motors India grew by 60%. Also last year, General Motors managed to sell 1.10Lakh cars. Since 2010, the company has also launched 5 more new models, which also consists an LCV, which is available in all fuel options. Currently, General Motors India offers car models such as Chevrolet Beat, Chevrolet Spark, Chevrolet Tavera, Chevrolet Aveo, Chevrolet Cruze and Chevrolet Captiva. Furthermore, General Motors India is also planning to expand the production capacity of the Talegaon and Halol facilities to 1.7 Lakh and 1.10 Lakh units respectively, which involves a huge investment of $500 million.
