GM India's show is on, officials say all is well
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While General Motors (GM) filed for Chapter 11 bankruptcy, its Indian subsidiary GM India was doing the patchwork. The company started a new marketing campaign called 'there for you, there for India' to show its continuity in the country. GM India has announced that it continues all its normal operations and is not included in the court reinvention process of GM’s US operations. Ankush Arora, GM India V-P, marketing and sales, said that the company is not affected and would not cut back on investments or stopping production of any model. In fact the US auto maker is going ahead with its new launches in the country. In a few days, it will launch the LPG variant of the Spark followed by the Chevrolet Cruze in September and the mini car early next year. “We are launching a print campaign which will talk about the uninterrupted supply of spare parts, new product launches, the expanded service network and the investments,” said a senior company official. Till date, GM India has invested over Rs 5,000 crore across its facilities in Halol, Talegaon and Gurgaon.
