Maruti to compete more promptly in domestic market
Maruti Suzuki India Limited, the largest car maker of the country has termed the competition in its domestic market as a bigger challenge for the company as compared to the competition in the other world markets. The company has now increased its focus in its domestic market by limiting its exports to mere 15% of its total sales. In its annual report for the year 2009-10, the company had stated that it has to watch out for signs of complacence, self satisfaction and sluggishness.
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The company also said that it is working on a well defined road map to strengthen its products, cost of ownership, service network, sales and overall customer satisfaction. According to the company, it neither has the luxury of a visible competitor nor it has a defined benchmark which would be available to its competitors.
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To take on its competitors more efficiently and to capitalize on the rising demand of vehicles which run on alternative fuel, the company has launched five of its popular India portfolio vehicles in the CNG version that comprise of best selling Maruti Alto, Maruti Wagon R, Maruti Zen Estilo, Maruti Eeco and Maruti SX4. The launch of these new CNG variants in the Indian market will not only strengthen the company's position in the market but also give it an opportunity to take its green initiative to the next level.
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The company sold a total of 2,82,488 units of its cars in the Indian market in the period of April-July, accounting for a share of 47.68 percent of the total industry sales. This is the first fiscal when company's market share dipped below 50 percent in its more than 25 years of operations in the Indian market. Meanwhile, the company is planning to set-up a new manufacturing plant at Manesar which will take its total manufacturing capacity in the Indian market to 12.5 lakh from existing 10 lakh units.
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