Mercedes India mulls to roll out B-Class in June
The German luxury brand's Indian subsidiary Mercedes Benz India, has plans to launch its hatchback, Mercedes Benz B-Class during June, next year. The auto major hopes to showcase its B-Class hatchback in the 2012 Auto Expo to note the customers’ response and might probably introduce the model in the Indian car market earlier than expected, to take upon the BMW X1 crossover.
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The Indian subsidiary of the Mercedes Benz is currently involved in discussions with its German counterpart to assemble the B-Class hatchback in India to place the Mercedes Benz B-Class price competitively around Rs 18 lakhs. Mercedes Benz does not offer any of its models in the same segment as that of BMW X1 crossover. Mercedes Benz is currently involved in developing its mini-SUV Mercedes Benz GLC, which will only be able to compete against BMW X1 in 2014, until then Mercedes Benz B-Class is however going to be a stop-gap arrangement.
The Mercedes-Benz intends to place the B-Class hatchback lower than the BMW X1 price to woo the consumers towards the luxury brands. The Mercedes Benz B-Class that had been globally successful, is going to be made available in the market in both the petrol and the diesel variants and hopes to do well in the Indian market as well.
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