Chevrolet’s 100th Birthday Present: 1 Millionth Cruze Sale

Published On Nov 04, 2011 11:28 IST

Published OnNov 04, 2011 11:28 IST

Last Updated OnNov 04, 2011 11:28 IST

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Chevrolet is celebrating its Centennial today by saying thanks a million - literally - to buyers of its top-selling Chevrolet Cruze. The compact car, which was launched globally in 2009 and in North America in 2010, reached 1 million sales in US alone this week. “I can’t think of a better birthday present,” said Karl Slym, President and Managing Director, General Motors India. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it. Chevrolet Cruze is one of the key drivers of the global expansion of Chevrolet and one of the top-selling models in its segment in all the markets where it is sold.

Chevrolet Cruze

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These markets include India, China, Russia, and other developing markets. Globally, Chevrolet Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall. Ever since its launch in India in October 2009, the Chevrolet Cruze has received numerous awards and accolades in the Indian automobile landscape along with an overwhelming response from customers across the country, thereby building the reputation of the brand for attractive design, great performance and outstanding fuel economy in its segment. “Cruze, Beat and Spark are key to Chevrolet’s efforts to attract discerning buyers who seek products that stand out against competition in the Indian market.

Chevrolet Cruze

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The Cruze like other products is all about value, refinement and power-packed diesel performance combined with an array of unique features. It offers everything any Indian car buyer could want in a Sedan at a price point that represents uncontestable value for money”, Slym further added. In India, the Chevrolet Cruze has exceeded our sales expectations and we have been exceeding our sales target month after month thus taking the overall tally to 18,406 number of units till yesterday since its launch. During the past year, Chevrolet has increased share in all the markets. Cruze also has helped Chevrolet bring new buyers to the brand. Sold in more than 100 countries, the Cruze is Chevrolet’s top-selling nameplate.

Read More on : Chevrolet Cruze detailed review

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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