Volkswagen Vento to take on Maruti Swift Dzire in India

The equation of Indian auto Industry has been going through a drastic change since the last few months with more and more auto biggies eying to enter every volume-driven segment of cars in India. Volkswagen, whose presence was limited to the premium sedan segment just a few years back, is now aiming to grab a significant market share with the help of its recently launched cars - Volkswagen Polo in hatchback segment and Volkswagen Vento in mid-size sedan segment.

Published On Jul 13, 2010 18:41 IST

Published OnJul 13, 2010 18:41 IST

Last Updated OnJul 13, 2010 18:41 IST

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Where the Polo model is already clocking high-volume sales in the country, Vento is expected to perform the same way Maruti Swift Dzire has been performing since last few years.

Taking on Maruti Suzuki, which has more than 50% of the market share in the Indian auto market, is not at all an easy task, and Volkswagen seems to be well aware of it. To make a difference in the country's auto market, the German auto giant has launched first-of its-kind advertising campaign. The company has established a massive manufacturing plant in Pune so that it can catch-up with the continuously increasing demand in these volume driven segments.

After its launch in the Indian market, the Vento will be competing with some of the most popular cars of this segment including Honda City, Maruti Swift Dzire, Ford Fiesta and recently launched Hyundai Verna Transform. The new Volkswagen baby is expected to be shelved in the price segment of Rs 7 to Rs 9 lakh.

Read More on : Volkswagen Vento review

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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